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Top tips on how to grow your business (part 2)

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Top tips on how to grow your business (part 2)

Last time we gave you part one of our ‘top tips to grow your business’

1. Define and refine

Take some time to analyse your target customers and drill down to a niche market within this group – it will mean your voice is louder than your competition’s as you can speak directly to them, offering solutions to their problems.

2. Don’t over spend!

Whilst it’s tempting to throw money at a variety of potential solutions, be careful where you spend your money and ensure that you can increase your chances of a good ROI

3. Diversify Your Products or Services.

Does your product sell well throughout the year or are there peaks and troughs? Is there any way you can diversify your product or service or capitalise on events throughout the year such as Christmas or Valentines Day? By thinking carefully you may be able to identify a gap in the market during your quitest period.

4. Franchise

If you have a good idea, then franchising could be your best bet. There are endless stories of entrepreneurs who have franchised their small business and become a success. Think, do you have a system that could be replicated by others to ensure success?

5. Exporting

Whilst not appropriate for everyone, expanding into international markets can boost your business faster than anything else, introducing you to a whole new market and set of opportunities. It takes a lot of time and effort but if your product has international potential, then just go for it!

We hope you have found the above tips useful and inspiring. Why not share your top tips to growing your business on our Facebook Page and Twitter Page? Look out for part two…

Top tips on how to grow your business (part 1)

Top tips on how to grow your business (part 1)

Growing your business isn’t always easy but is a necessity for your business’ survival. But how do you transform your existing business into the empire you envision? The below growth strategies have worked successfully with other businesses and can work for yours with some careful planning. Read part one below.

1. Target your existing customers.

To grow your business you need more new customers, correct? Well, yes and no. Your existing customers are an important group to target as these are already buying from you and have bought into your brand. So ask yourself if there are any ways you can possibly up sell or cross sell to your existing customer group and also encourage them to refer you to their contacts.

2. Ask for Referrals

Whilst we mention referrals, it’s important to never underestimate their power. But don’t just expect them to happen, actively ask for them to make them happen. During or after every sale ensure you ask your customer if they know of anyone else who could be interested in your service and even give them incentive to refer on. Nothing beats word of mouth.

3. Evolve

Can your product or service be used for anything else or somehow innovated? By doing this you potentially reach new markets and pique new interest. Think about the versatility of a product such as Sellotape and how few of these would be sold if it were only good for taping one thing.

4. Explore new territory

Opening a shop in a new location, engaging on a new social media platform or advertising in selective and specific media can all extend your reach so never be afraid to enter unchartered waters as you may just find some treasure!

5. Trade Shows

Whilst we’re on the subject of being specific, trade shows are a great way to engage with your target customers as they draw in people who are already interested in your product meaning that half the battle is already won. Ensure you choose carefully, thinking about your target demographic and product with the best profit margins.
We hope you have found the above tips useful and inspiring. Why not share your top tips to growing your business on our Facebook Page and Twitter Page? Look out for part two…

Top Tips for Choosing the Right Recruitment Agency

It can be scary choosing a recruitment partner and questions can be raised such as ‘how can I guarantee I’m not wasting my money’ or ‘what if the staff I receive aren’t good enough?

At S&L Personnel we thought you might find it useful to read our quick top tips on what to look for when choosing a recruitment agency to ensure you choose an agency that works for you, not against you.
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Ensure your recruitment partner shares the values of your business, and integrates these values into the recruitment process. Don’t be afraid to ask them what their company values are when you talk to them – they should know them like the back of their hand!

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Ensure the agency you choose to work with has a fantastic reputation in the area you operate and can back this up with testimonials from clients and workers. Are there lots of great testimonials on their website? If not, you may want to ask yourself why.

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Do they care about their workers? Will they operate proactively to ensure they can supply your business with local workers tailored to the roles you require or will you just be another number for them?

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How did they do last year? Do they just deliver to the required service levels or do they exceed these standards? Chances are, if they’re not shouting then there’s not much to shout about.

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Should you work with them, what will the communication between you be like? You should be looking to receive an account manager, contactable 24/7 should you have any questions or requirements.

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Happy workers are paid workers so it’s vital to ensure that your agency of choice will care enough about their workers to pay them on time and correctly every single week, without fail or delay!

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Work with an Onsite partner who has a proven Onsite solution that integrates closely with your management team to ensure maximum profitability and performance outputs.

If you would like to talk to us about your Recruitment needs give us a call at your local office:

Leicester 0116 2601437

Hinckley 01455 847956

Rugby 01788 222880